In 2003, pulseCHECKER began business operations management studies of Las Vegas and Native American casinos throughout the United States and Canada. In such a data rich environment, it can be overwhelming to turn ever-changing data into useful relevant business knowledge. Within a short time, connections within and between data sets became predictable and usable to enhance business operations and efficiency.
- As we begin 2010 much has changed in the past seven years. Social media is more embedded in today’s world than ever before and continues to grow at unprecedented rates. We have spent the last two years studying how viral loops within the casino industry can be matched to predictable patterns within social media. The results are astounding.
- Therefore, we are introducing a new digital business development strategy to take advantage of social media and digital business development opportunities.
- These concepts measure organizations’ activities in terms of its vision and strategies, giving key business executives a comprehensive view of the performance of digital business in social media marketing.
- The key new element is focusing not only on financial outcomes but also on the human issues that drive those outcomes, so that organizations focus on the future and act in their long-term best interest.
