SWOT Analysis
Strengths
- Entrance into your market.
- Active Fans or Community members who are willing to help create everlasting positive brand awareness.
- Creating a resource within the business where your team can respond to fan’s feedback, questions, responses, and interactions with your brand; quickly and effectively.
- Allowing users to interact with your brand without being interrupted by your companies marketing – hard selling vs. soft selling techniques.
Weaknesses
- Keeping and maintaining an effective social media marketing campaign.
- Lack of tools or resources to track and monitor social media campaign results.
- Not effective social media presence or campaign, meaning goals are not being met.
- Tough to train or convince management team on social media principles.
Opportunities
- Creating a social media environment for your market that users like to interact with, before your competitors are on the social media marketing track.
- Getting into new targeted and market specific niches that are untapped.
- Utilizing discounts, promotions, special offers that can be created with market specific research and understanding.
Threats
- Trying to hard to sell fans on your business or products so much that they don’t want to associate with your company or they start socially presenting negative impressions of your company.
- Competitors are using the basic template tabs and ideas, and going after the same market and audience you are trying to enter.
- Is the Social Media Campaign you are creating scalable for future growth?
- What obstacles and barriers stand in the way of your businesses’ successes and failures?
