Results Overview

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Grand Ole Opry

These are the results of the first year the Grand Ole Opry of their entire Opry.com revenue performance for all paid and non-paid channels that pulseCHECKER optimized.  The data below represents the first year vs prior year through the full life cycle of the engagement CheckUp, Triage, Media Buying, Team Alignment, A/B Testing, and Project Management. Revenue by device increase by +39% on mobile, +47% on desktop, and +23% on tablet.

pulseCHECKER has delivered outstanding results implementing their continual improvement philosophy. In the first 90 days, they increased revenue 42% from first-time visitors to our site and achieved a 7x return on ad spend in the first year.
— Grand Ole Opry | VP of Marketing | www.opry.com