Whether you are just getting started or you’d like to give a boost to an established e-commerce program, pulseCHECKER is a strategic partner to enable you to confidently invest in growth strategies to achieve your business outcomes. Every client benefits from our holistic growth strategy and partnership oriented approach. Our team leverages earned knowledge, executional expertise, proven methodology, best-in-class digital marketing tools and data-driven guidance to deliver results for our clients.

We don’t believe in a one-size fits all solution but we do follow a model designed to evaluate, optimize, launch and scale the elements of digital business acceleration for every one of our valued clients. The core components of the pulseCHECKER methodology ensures a solid and stable foundation is in place before we move to more advanced strategies of on-site A/B testing or Performance Marketing.

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checkup

This is the first step in ensuring all the basic building blocks are in place to attract, engage and convert new customers. A best practices snapshot and expert insight on your website’s readiness for e-commerce performance.

The CheckUp involves a Technical SEO Audit, PageSpeed Audit and a custom Transactional User Experience Analysis to identify friction points in the customer journey on your website from homepage to checkout.

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triage

After we have a clear picture of foundational stability from the CheckUp phase, we dive into the mechanics of site measurement, analytics, demographics, audience segmentation and User Experience (UX) for your target consumer.

This stage is where we really begin to hum as we launch heatmaps and our first A/B experiments on your website. We set up the most critical dashboards for your business in Google Analytics to enable visibility and action against insights and data that matters.

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perform

We embark on our Growth Stage after intentionally moving our clients through CheckUp and Triage. At this point in our process, we begin to implement a comprehensive Conversion Rate Optimization plan as well as launch Performance Marketing strategies across proven platforms like Google AdWords and Facebook.

This is always done with a critical layer of metrics, measurement and accountability and we analyze, report and optimize against both industry benchmarks and site specific benchmarks we’ve had in place since CheckUp.

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GUIDE

If you’re looking to acquire new customers for your business or audit existing strategies in place, there are a number of ways we can help you. We’ve spent our careers working on innovative ways to scale up customer acquisition across a range of industries. This puts us in a unique position to help other businesses do the same.

We are happy to create a custom package to provide guidance and solutions around building an E-Commerce team, determining Customer Lifetime Value, developing a sound Attribution Model, or working through some of the critical pivot points as you take your organization from where it is today to where you know it could be.

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content creation

Advertising is freakin’ everywhere. Many consumers spend a good part of their day plowing through the stuff they HAVE to see, just to get to the stuff they WANT to see. The good news is, great branded content can be the “want to see” stuff.

In a complex, jam packed media environment, attention is scarce. In 2019, brands need to connect more naturally, more authentically, and more meaningfully. That means, simply, being more human.

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web design

We build websites so you don’t have to. If you have a website and it doesn't reflect the quality of your business, or if you'd like to create a new website, we can help. From full website design and content creation, we love working with business owners to help achieve a beautiful and functional web presence.

We will implement best practices from day one with a custom Squarespace website for a fraction of the cost of a fully custom website.